Right Around The Corner!

Christmas is over and New Years is yet to come. This time of year is generally a dead time. Most news stories coming out right now are end of the year compilations. A list of what famous person died, or what the major news stories were in 2010. Many people are in a lull. Work and life tend to be on hold. Often times due to the weather which has them snowed in, or depressed because of being overcast and rainy. Or they are Christmased out. And resting up for one more bang, New Years Eve party. They have taken their Christmas decorations down, or are thinking about it. Some are trying to figure out how to hold on to the season. Or they are starting to realize that a new year is almost here. Do you know what else they are doing? They are surfing the internet. Looking for deals, or maybe looking for a church to attend. Maybe yours if they attended your Christmas Eve services.

So what are you doing to get them to come back for a second look? What have you communicated to them that makes them want to give your church or business a second look or visit. What are you communicating to them right now as they are checking out your blog or website? Have you updated your specials? Have you removed your Christmas Eve sermon title and replaced it with your upcoming New Years event? When was the last time your posted to your blog or Facebook site.

Now is the time to get noticed. Now is the time to communicate creatively with your customers, your market. Think fresh, think new. Offer them something that will make them sit up and take notice. Don't provide something you've done in the past. That makes you look tired and so last year. If it is something old you are offering it's got to be so old that it is now retro and hip. People are in kick back mode and to bring them out you are going to need to give them something new. After all there is a New Year about to start. So offer them a give-away. Something free. Perhaps free movie tickets, or an iTunes download. Now's the time to get people to commit to doing something new. They are going to start thinking about New Year's resolutions, so why not get a word in edge wise and offer them a New Year's resolution that will connect them with your company or church.

And finally did I mention to update your website. I did? Well then do it. Now is the time to spruce it up. Rearrange things on it. Update links and make sure all the contacts, and staff photo's are current. And if you aren't going to update that blog, then kill it and remove the link from your website.

After all, 2011 is right around the corner.